Success Story: EducAd
How we helped EducAd Consulting achieve over 8x return on ad spend through optimised Google Ads campaigns
About EducAd Consulting
EducAd Consulting is a London-based company that provides bespoke and independent educational advice for private school applications and university admission placements. With experienced advisors and consultants, they offer comprehensive knowledge of the UK university and school placement systems.
EducAd Consulting prioritises the child's potential and works closely with families at every stage of their academic journey. They provide unbiased advice on private school and university placements in London and throughout the UK.
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Our Approach
Our team was tasked with reducing CPC and maximising conversion rates in EducAd Consulting's Google Ads campaigns. To achieve this, we implemented a comprehensive strategy that included:
- Optimising keywords for better targeting
- Improving the Quality Score of individual ads
- Implementing negative keywords to reduce irrelevant clicks
- Adjusting ad scheduling for optimal performance
- Utilising ad extensions to improve visibility
Through our efforts, we were able to maximise EducAd's conversion rates, while reducing CPC, achieving over an 8x return on ad spend.
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